{"id":7125,"date":"2023-08-28T15:55:24","date_gmt":"2023-08-28T21:55:24","guid":{"rendered":"https:\/\/fcbcrea.com\/cr\/?page_id=7125"},"modified":"2023-08-28T15:58:23","modified_gmt":"2023-08-28T21:58:23","slug":"viking","status":"publish","type":"page","link":"https:\/\/fcbcrea.com\/cr\/viking\/","title":{"rendered":"viking"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"7125\" class=\"elementor elementor-7125\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9cc5d80 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9cc5d80\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-821c8b6\" data-id=\"821c8b6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8c35b49 elementor-widget elementor-widget-image\" data-id=\"8c35b49\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/fcbcrea.com\/cr\/wp-content\/uploads\/sites\/9\/2023\/08\/Banner_Dos-Pinos-VK-copy.png\" class=\"attachment-large size-large wp-image-7124\" alt=\"\" srcset=\"https:\/\/fcbcrea.com\/cr\/wp-content\/uploads\/sites\/9\/2023\/08\/Banner_Dos-Pinos-VK-copy.png 800w, https:\/\/fcbcrea.com\/cr\/wp-content\/uploads\/sites\/9\/2023\/08\/Banner_Dos-Pinos-VK-copy-300x169.png 300w, https:\/\/fcbcrea.com\/cr\/wp-content\/uploads\/sites\/9\/2023\/08\/Banner_Dos-Pinos-VK-copy-768x432.png 768w, https:\/\/fcbcrea.com\/cr\/wp-content\/uploads\/sites\/9\/2023\/08\/Banner_Dos-Pinos-VK-copy-360x203.png 360w, https:\/\/fcbcrea.com\/cr\/wp-content\/uploads\/sites\/9\/2023\/08\/Banner_Dos-Pinos-VK-copy-373x210.png 373w, https:\/\/fcbcrea.com\/cr\/wp-content\/uploads\/sites\/9\/2023\/08\/Banner_Dos-Pinos-VK-copy-80x45.png 80w, https:\/\/fcbcrea.com\/cr\/wp-content\/uploads\/sites\/9\/2023\/08\/Banner_Dos-Pinos-VK-copy-620x349.png 620w, https:\/\/fcbcrea.com\/cr\/wp-content\/uploads\/sites\/9\/2023\/08\/Banner_Dos-Pinos-VK-copy-460x259.png 460w, https:\/\/fcbcrea.com\/cr\/wp-content\/uploads\/sites\/9\/2023\/08\/Banner_Dos-Pinos-VK-copy-365x205.png 365w, https:\/\/fcbcrea.com\/cr\/wp-content\/uploads\/sites\/9\/2023\/08\/Banner_Dos-Pinos-VK-copy-600x338.png 600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ef0757d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ef0757d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b190a0d\" data-id=\"b190a0d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b518db1 elementor-widget elementor-widget-heading\" data-id=\"b518db1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><h2 data-elementor-setting-key=\"title\" data-pen-placeholder=\"Type Here...\" style=\"font-weight: 600;font-size: 32px;, arial;text-align: center\">Viking<\/h2><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4d7697c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4d7697c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8a5b061\" data-id=\"8a5b061\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5aa8754 elementor-widget elementor-widget-heading\" data-id=\"5aa8754\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><h2 data-elementor-setting-key=\"title\" data-pen-placeholder=\"Type Here...\" style=\"font-weight: 500;font-size: 20px;, arial;text-align: center\">Dos Pinos<\/h2><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c85127b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c85127b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d4b4c44\" data-id=\"d4b4c44\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-512d3a6 elementor-widget elementor-widget-text-editor\" data-id=\"512d3a6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"color: #40434b; font-family: 'Code Pro', arial; font-size: 16px;\"><span style=\"font-weight: bolder;\">Contexto: <\/span><span class=\"s1\">Por primera vez<b> <\/b>Dos Pinos incursion\u00f3 en la categor\u00eda de bebidas energ\u00e9ticas con el lanzamiento de su nueva marca VK.<\/span><\/p><p style=\"color: #40434b; font-family: 'Code Pro', arial; font-size: 16px;\"><span style=\"font-weight: bolder;\">Reto<\/span>: <span class=\"s1\">Una categor\u00eda que presenta un reto importante: su frecuencia de consumo (se recomienda 1 lata al d\u00eda).<b> <\/b>Por eso deb\u00edamos encontrar nuevos consumidores que se convirtieran en verdaderos seguidores de la marca.<\/span><\/p><p style=\"color: #40434b; font-family: 'Code Pro', arial; font-size: 16px;\"><span style=\"font-weight: bolder;\">La soluci\u00f3n: <\/span><span class=\"s1\"><b>No es hablar del producto, es compartir una verdad de consumidor. <\/b><\/span><\/p><p style=\"color: #40434b; font-family: 'Code Pro', arial; font-size: 16px;\"><span class=\"s1\">Creamos una plataforma l\u00edquida capaz de crear una cultura de marca \u00fanica y reconocible, que sirva para construir su posicionamiento, a trav\u00e9s de su esp\u00edritu e iconograf\u00eda. En la que gana el que tiene m\u00e1s ganas. As\u00ed nace el concepto: \u201cConquist\u00e1 tu d\u00eda\u201d, para empoderar a los que no se rinden, a los que se levantan cada d\u00eda a dar lo mejor para alcanzar sus sue\u00f1os.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p class=\"tx-excerpt\">Viking Dos Pinos Contexto: Por primera vez Dos Pinos incursion\u00f3 en la categor\u00eda de bebidas energ\u00e9ticas con el lanzamiento de su nueva marca","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-7125","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/fcbcrea.com\/cr\/wp-json\/wp\/v2\/pages\/7125","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fcbcrea.com\/cr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/fcbcrea.com\/cr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/fcbcrea.com\/cr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/fcbcrea.com\/cr\/wp-json\/wp\/v2\/comments?post=7125"}],"version-history":[{"count":4,"href":"https:\/\/fcbcrea.com\/cr\/wp-json\/wp\/v2\/pages\/7125\/revisions"}],"predecessor-version":[{"id":7129,"href":"https:\/\/fcbcrea.com\/cr\/wp-json\/wp\/v2\/pages\/7125\/revisions\/7129"}],"wp:attachment":[{"href":"https:\/\/fcbcrea.com\/cr\/wp-json\/wp\/v2\/media?parent=7125"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}